OUR STORY

The Story of VIVID

By Shane — CEO & Founder

I’ve always been active. Sport, training, movement — it’s been part of me for as long as I can remember. The gym became more than just a place to train — it became my therapy, my reset, my second home.

One day, after a heavy set, I sat back on the bench and caught myself doing the same thing again — fixing my towel. It kept slipping, bunching, sliding off the bench. Every set, the same frustration.
That moment sparked a thought:

“There has to be a better way.”

That thought turned into action. I began sketching, testing, failing — and trying again. The first version never made it past the drawing board, but I kept going. After months of refining and countless prototypes, the multi-functional hooded gym towel was born.

A towel built for real lifters.
Made to stay in place, dry fast, cover the full bench — and never stink up your bag again.

From that point, I knew this wasn’t just about a product — it was about purpose.

Originally, the brand was known as Gym Alphas — a name that represented strength, discipline, and leadership in the gym. But as we grew, so did our vision. We realised our mission reached beyond just the gym — it was about fitness, mindset, and lifestyle.

So, we evolved.
We pivoted from Gym Alphas to VIVID Fitness Gear — a name that represents clarity, drive, and the pursuit of becoming your best self.

We’re a small Australian brand with a big mission — to empower lifters, athletes, and everyday gym-goers with gear that performs as hard as they do.
To create a movement built on strength, mindset, and progression.
To help you become your vision — inside and outside the gym.

This is only the beginning.
Welcome to the movement.
Welcome to VIVID.